This is Startup Win, a newsletter about startups for founders.

When they start, founders are searching for only one thing, product market fit. Until they find it, the seas are turbulent and the chances that their startup sinks are better than even.

I’ve spent twenty five years in these seas being an employee, being a founder, and building for founders. Honestly, my experience is more typical than the ones that you read in TechCrunch or on your favorite VC’s blog. These seas are littered with wrecks.

Let me share what I’ve learned in hopes that you can string together a series of wins and end your voyage in triumph.

I will tell weekly stories from my experience working closely with over 40 startups. These stories are amusing, exciting, outrageous, and distressing.

If even one unlocks an insight and leads you to a win, then clicking the subscribe button below will have been worth the effort.